Influencer50 - Award-winning Influencer Identification & Engagement Programs.

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Our Company

Influencer50 is the foremost influencer identification & engagement management firm, with clients including IBM, Microsoft, Oracle, SAP, Orange, Salesforce.com, BMC and Netgear Inc. Founded in 2003, we now operate in the US, UK, France, Germany and Australia.

We promote and lead the practice of influencer marketing - from identifying the key individuals in your sales targets, through initiating ongoing engagement programs with them, on to effective sales lead generation and finally to detailed program evaluation and measurement.

Our Book

A thought provoking book that challenges the way we think and who we target. A must for any skilled marketer wishing to beat his competitor.
Dr Anthony Marsella, CMO, Samsung Electronics and co-author of
'Marketing Revolution'

Written by the two principals of Influencer50, 'Influencer Marketing: Who Really Influences Your Customers?' (an Amazon business research best-seller) is a guidebook on the emerging importance of business influencers and how companies can best leverage that influence to their sales advantage. It contains twelve real-world case studies on how companies including IBM, Adobe, Palm, Yahoo, Wipro and others have implemented their own Influencer Marketing programs.

Our Management Team : Nick Hayes

Nick is a marketing pioneer having previously founded and run successful marketing services firms for fifteen years, including an award-winning international technology PR agency & network for tech clients including IBM, HP, Adobe, Sun and BT. He founded Influencer50 in 2003 and since 2005 has run its US operation from San Francisco.

He began his career at the European headquarters of EDS (now part of HP). Nick lives in the Bay Area.

Email: nick.hayes(at)influencer50.com

He doesn't have a blog. Nor can he ever imagine having one.

Our Management Team : Duncan Brown

Duncan is a tech industry expert having worked as an industry analyst in Europe and the US for twelve years.

His clients have included most of the major tech & telecoms vendors, as well as end-user firms in banking, manufacturing, transport, pharmaceutical and public sectors. Before that he was a software developer. He manages Influencer50's business throughout Europe, and lives in Winchester, UK.

Email: duncan.brown(at)influencer50.com

Influencer50 US

716 Montgomery St
San Francisco CA 94111
T. 1.415.963.4050
E. SFoffice(at)influencer50.com

Influencer50 UK

The Media Village,131-151 Gt Titchfield St
London W1W 5BB
T. +44.207.193.4935
E. LONoffice(at)influencer50.com

Influencer50 Australia

Suite 100, 4 Rushall St, Pymble,
Sydney NSW 2073
T. +61.2.8006.4670
E. SYDoffice(at)influencer50.com

Influencer50 Germany

Richard-Wagner-Strasse 26B85540 Haar,
Munich
T. +49.89.4613.8171
E. MUNoffice(at)influencer50.com

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Influencer Marketing Links
Influencer50 | Identification | Engagement | Slipstream | Tracker | Limelight
email: info(at)influencer50.com | © 2011 Influencer50 Inc. | All rights reserved
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Nick

Overview of Influencer Marketing (Nick Hayes) 2:35

Duncan

Why do the salesforce so like Influencer Marketing? (Duncan Brown) 0:50

Duncan

What do marketing departments think of Influencer Marketing? (Duncan Brown) 1:12
Duncan

How have a company's influencers changed in the past decade? (Duncan Brown) 1:10

Duncan

Why don't companies already know their influencers? (Duncan Brown) 1:04

Duncan

What is Influencer Marketing? (Duncan Brown) 1:40